From the Floor Up

How Do Consumers Really Feel about Smart Homes?

Posted by Daltile Team on Nov 23, 2016 10:30:00 AM

There’s lots of hype surrounding smart technologies in the home, so how do consumers really feel about it? The short answer is, they are afraid of it. Therefore, they are reluctant to invest in smart features.

smart home thermostatThe long answer gives a better view into why homeowners feel the way they do and that it’s just a matter of education and information to overcome that fear.

BUILDER magazine recently spoke to Trevor Lambert of Vivint Smart Home who had some real answers about consumers. He offered three of the most common concerns homeowners have when it comes to smart homes.

  • Misunderstanding and lack of education are the biggest reason there is resistance to smart technology.
  • There are many choices in smart home technology, so many that it overwhelms consumers. They don’t know which ones to choose, which work with each other and which don’t, and what options will work best for their needs and wants.
  • Security is another biggie for consumers with smart technology. Sometimes these concerns are well founded—hacker’s accessing private info through a crock pot is a real thing. But as the technology gets better, these risks are lessening. Another factor is time. Technology and the people who use it have to take time to get to know one another before they feel comfortable.

Once consumers are properly educated, they are usually ready to dip a toe into the smart home. A great place to start is with a thermostat. These were some of the first smart products to hit the market and are well tested and developed. Plus they are champions of the first benefit smart homeowners get from this kind of technology.

  • Consumers want to know “how can I save money?” Luckily smart technology is great at saving the consumer money, especially thermostats. They’ll see electricity and other utility bills dropping and immediately see the bright side of automation. Conservation of energy and efficient usage of energy are also great benefits that naturally fit into this conversation.
  • Security is on the top concerns list, but it is also a top benefit. Most popular next to the thermostat is the camera doorbell. It offers a look at (and sometimes the ability to talk with) the person on the other side of the door without ever opening it, in fact, consumers don’t even have bo be at home to see who is or has been at their door.
  • One of the nicest things about smart technology is that it doesn’t have to be a huge front-end investment. Consumers can piece mail it as they go, adding more technology to the mix as needed.

The bottom line for smart home technology is understanding what the client needs and showing them how automation can transform their experience. Knowledge is power—or efficient power in this case.


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