From the Floor Up

Thinking Outside the Box for Millennial Home Buyers

Posted by Daltile Team on Jan 20, 2016 10:30:00 AM

Daltile Delivers Innovative Products for the 2016 BUILDER Responsive Home Project

BUILDER Responsive Home

 This week, thousands are walking through the open house of the BUILDER Responsive Home project. Each year the project aims to build concept homes that meet the needs and desires of different segments of the market. This year they looked to a younger, first-time buyer market.

With 84% of Millennials financially prepared to buy homes, BUILDER focused this year’s Responsive Home project on what Millennials want most in their homes—more space and personalization. Daltile is pleased to take part in the BUILDER Responsive Home project and take on the challenge of bringing an urban-Millennial sensibility to traditional home design.

Design for the Millennial Mindset

The project this year features two houses, a contemporary farmhouse and a contemporary transitional house. Both designs speak to the demands of a younger generation.

Designs in the homes are unique and proved a challenge for Pardee Homes, of the TRI Pointe Group, who designed and built the homes in partnership with BUILDER. Designers and architects Bassenian Lagoni, Bobby Berk, and Anderson Baron made technology, automation, an open floor plan, and indoor to outdoor flow a priority, as well as opportunity for personalization with unique design finishes and flexible space. It also included plenty of natural light and flexible rooms that can be personalized for many purposes. This also allows the function of the room to adapt over time as needs change—literally a responsive home.

Though the design and engineering are out-of-the-box, the result has been well received so far by industry pros. They appreciate design concepts that can be replicated and adapted for their Millennial clients.BUILDER Responsive Home

Products for the Millennial Mindset

Responsive Home designers want quality, upscale finishes at attainable price points for Millennial first-time home buyers. They also want elements that they can customize without a lot of extra cost. Bobby Berk, designer on the project, said, “Because of the customization that tile offers, I think people will find more and more creative designs that will appeal to buyers in the future. There are so many applications for tile, that really the sky is limit.”

The houses are covered in tile. From wood-look tile to feature walls and distinctive backsplashes, the design embraces tile as a material suited to Millennial tastes.

Berk commented, “83% of millennials say they are looking for more space, including outdoor space. One of the great ways we made these homes feel even larger, was to run the flooring in both homes from the indoors out to the patio spaces outside. It visually makes the homes feel more extensive, and provides the indoor/outdoor living that so many people, including Millennials, desire today.”

Daltile provides the right materials with products like Forest Park™—tile that offers durability and manageable maintenance with the look of traditional hardwood floors.

Rittenhouse Square™ subway tile provides a classic look in a neutral color palette. And the Natural Hues™ series offers bold colors for ultimate personalization.

The Exhibition™ series has an urban cement look and has the vibe Millennials want but is still a good, solid tile. Retro Rounds™, adds a pop of both color and shape—both elements for great contemporary design.

April Wilson, brand marketing director at Dal-Tile said, “Millennial homeowners want on-trend styles that fit in the budget. Daltile is proud to sponsor this years' BUILDER Responsive Home project with tile that delivers outstanding options for the Millennial lifestyle.”


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