In two separate sessions, one for newcomers to Houzz and one for more advanced users, designers learned three key steps to building a strong Houzz profile: creating a great profile page, uploading images, and getting reviews—all aimed to help them increase their reach as designers in the Dallas area. Classroom sessions included hands-on exercises and one-on-one assistance from a Houzz pro. Designers came with varying levels of completion on their Houzz profiles from years of experience to starting their first professional profile during the event.
Rosalyn Redel, a designer at Designed for Dallas Living, told us “I got a client from Houzz in the first week after I built my professional profile. I came today to learn how to better use Houzz so I can increase my business.”
The event functioned as a test to see how much interest designers might have in learning about the Houzz tool. Tori Smejkal, Customer Experience manager at Daltile, said “We wanted to gauge interest in the industry and facilitate our customers in leveraging a tool that will help them find more business.” Ginga Guidroz, the Dallas Design Studio manager, said “Whether you are familiar with Daltile or not, all are welcome. We loved seeing new faces at the event and introducing them to Houzz and the Daltile universe.”