In an era when very little is unique, your clients are all about the artisan, handmade aesthetic. They want their home or business to make a statement about who they are—and they are matchless, special, and diverse.
However, most of them don’t have the budget or breadth of experience for that kind of design. Your job then becomes finding a way to give their design that one-of-a-kind look and feel without actually using products that are handcrafted. Think Pottery Barn or Restoration Hardware—both replicate a legacy of the unique with new materials.
Daltile is ready to help you with that seemingly impossible task. Spring 2015 introduced Artigiano™, a handmade-look tile that rivals the beautiful handcrafted style Italian tiles. It genuinely replicates the history and romance that come with a handcrafted tile.
Artigiano™ has the look of traditional artisan tiles but also comes in a contemporary style and palette that allows you to keep the design modern but have a touch of uniqueness that makes your clients feel they or their brand are represented in their design.
Both small and large businesses strive to make a one-to-one connection with customers and use everything—including décor—to do it. Artigiano™ is a great choice for boutiques or coffee houses where a fashionable yet unique sensibility is valued. But it is excellent for residential applications as well. Homeowners looking for cutting-edge style with a hint of history will fall in love with this tile.
- High-gloss finish with irregular edges and undulating surface for that handmade look
- Seven neutral colors that can easily be mixed and matched
- 3 x 12 and 3 x 6 sizes and 3 x 6 bullnose trim available for a subway tile or modified subway tile look
- Trendsetting product with handmade-look quality at a competitive price
This new tile is uniquely positioned in the market to appeal to consumers both consumers who love the romanticism of handmade products and stylish trendsetters who want to make a statement in their space. Check out all of Daltile’s new products released this spring today.