Want a New, Better Way to Show Tile to Your Clients?
Tired of that heavy architectural folder or cumbersome SUB-board? Wish the tile sample chips were a bit bigger? Daltile hears you! Introducing the Library Box, the new and more effective way to show products.
The whole thing began in the field when several reps were collecting shoe boxes of 4 x 4 samples for their clients to flip through as they made their selections. Reps wanted larger samples so clients could get a better idea of the textures and overall feel of the product. 1 x 2 or 2 x 2 chips just weren’t getting the job done.
Willow Decker, Architectural Representative in San Diego, helped come up with the concept and design. She said the whole idea was to make it more user-friendly. “For reps, it a more consolidated way to show the material, but for clients, we’re actually showing more of the material than we were before. Although the footprint is smaller, the impact is so much greater.”
The Library Box is more compact and substantially less heavy than the architectural folder. It measures about 14 x 8. The chip sizes have been increased to 2 x 6 or 4 x 6 pieces. Larger samples are becoming increasingly necessary as large format tiles introduce broader movement and color variation—things you just can’t see in a smaller sample.
Each Architectural Library Card shows every color (with a few exceptions) and alternates between finishes so clients get a better idea of the versatility of the tile’s applications.
Arch reps in the Daltile family received Library Boxes in November. Architectural LIbrary Cards are available for order on the Marketing Portal. After reps get a sense of the box and how to use it, Daltile will seek feedback and anticipates making adjustments before the next version of Library Box is produced and sent out in the first quarter of 2016.